Many media companies, for years, have been talking about trying to compete with the likes of Google and Meta for advertisers’ dollars. Those media and tech companies have remained set apart in terms of audience size to the amount of data they have from those audiences. However, Disney is among the few media companies actually in a position to narrow that gap, if not close it. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu’s ad server to take fuller advantage of its audience data. | | |
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howdy! | | | | | Stacker, a wire service that provides data-driven feature content to thousands of news outlets free of charge, is trying to help solve for content slumps. | | |
| | | | | Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber looks at how news publishers are using TikTok to cover Russia’s invasion of Ukraine. | | |
| | | | | Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. | | |
howdy! | | | | | New entrant datafuelX believes it may have a data-usage angle that sets it apart from the crowd, particularly in the realm of TV currencies. | | |
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| | | | | Businesses are embedding rewards and incentives into payment processes to drive loyalty in the year to come. | | |
howdy! | | | | | Digiday caught up with Village Marketing founder and influencer marketing expert Vickie Segar to learn more about how it was acquired by WPP. | | |
howdy! | | | | | As women become increasingly prominent in esports, brands are taking notice of the teams that are best taking advantage of this demographic shift. | | |
| | | | | Brands don't need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road. |
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