How distributor Filmbridge is taking
on piracy in Mongolia while moving
into production
Korean blockbuster Peninsula, Japanese anime Demon Slayer The Movie: Mugen Train and recent Cannes thriller Hunt, directed by and starring Squid Game’s Lee Jung-jae, are among almost 160 titles Filmbridge has released in Mongolia since the distribution company was launched in mid-2019.
“Not a lot of content made it to Mongolia legitimately before. The market was unregulated and infested with pirates,” says Filmbridge co-founder Tsogtbayar ‘Tsogo’ Namsrai. “Our goal is to bring in as much content as possible, giving audiences access to commercial foreign films in a legitimate way.”
Soon after the launch of the company, which is based in Mongolia’s capital Ulaanbaatar with offices in the US and Australia, came lengthy cinema closures due to the pandemic. “We turned Covid to our favour,” says Tsogo. “Cinemas became empty when Hollywood studios withdrew their films. We supported them with titles, helping them stay in business.”
It was during such rare circumstances without big Hollywood competition that Filmbridge mounted its first theatrical release, Korean zombie horror Peninsula, which became a runaway success in Mongolia. The company’s box-office hits now include action thriller Greenland, sci-fi disaster film Moonfall and Russian fantasy feature Upon Magic Roads, as well as Paramount kids titles Sonic The Hedgehog 2 and Clifford The Big Red Dog. It has also re-released classic titles such as The Godfather trilogy and The Lord Of The Rings trilogy. Read more...
Sponsored by Filmbridge
FilmBridge is a Mongolia film distributor. Created in 2019, and starting with Peninsula, they introduced indie cinema in the country, overwhelmed by studios propositions until then. They worked hard to clean the country from privacy, and introduced new marketing techniques towards a young population. They recently launched an OTT service in Mongolia, and their first production just wrapped.
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