What comes to mind when you hear the term "cult"?
Probably nothing pleasant. And if you've been on the receiving end of that epithet then you probably know the weighty connotation it carries.
The common association between cult and various forms of trauma is a major reason why some religion scholars and journalists, among others, are leading a charge to banish the term from public life.
The Associated Press’ latest update to the religion section of its style guide suggests avoiding the label, as does a new religion reporting guide from ReligionLink.
ReligionLink notes that describing a group as a “cult” dehumanizes the people involved and increases the likelihood that they’ll face violence from government officials and others seeking to determine what’s really going on in the organization.
The guide also says, “Once the label is applied ... it is virtually impossible to shake the association, and it can have extraordinary life or death consequences."
Read more about why religion coverage might be better off without the word.