How Do You Develop a New Musical Experience at Scale?
With Avnet as their guide, Not Impossible Labs has set its sights on a goal to revolutionize live music, and, in turn, bring it to an audience who had traditionally found it inaccessible: the deaf community. As their vibration-based technology product evolved from an idea on a napkin, it emerged as one of the most sophisticated wearables on the market. Called Music: Not Impossible, the product allows deaf and hearing concert-goers alike to literally feel live music through advanced vibration technology—and experience it together for the first time. Want to know how they did it?
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