We’re conducting our annual survey into the way effectiveness is defined, measured, and communicated and would really appreciate your help so we can make it as comprehensive, useful, and insightful as possible for you and your peers.
The survey results will be analysed and complemented by interviews with effectiveness experts and senior marketers to produce a best-in-class report, ‘The Language of Effectiveness 2023’ supported by Kantar.
Some of the key issues to be explored this year will be the impact of increasing costs on investment as well as how marketers are using analytics to inform decisions, measure creativity, and optimise spend and pricing.
To help us do that, we would be hugely grateful if you could spare 12 minutes to answer our survey and, as a token of our appreciation, you will be entered into a prize draw for the chance to win one of two £50 Amazon vouchers. Simply click on the button below to get started. |
The survey closes on Wednesday 26th April, so please complete at your earliest convenience.
Many thanks,
Russell Parsons,
Editor-in-chief, Marketing Week. |
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Read the results from the previous survey, The Language of Effectiveness report is available now on Marketing Week.
Find out more. |
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