Hey, Creator.

We pause our regularly scheduled program this week on the newsletter and podcast to bring you a special announcement.

Next week, my very good friend Mike Kim and I are doing a webinar about his latest book, You Are the Brand, and what he did to not just write a bestseller but launch one.

Mike hit the Wall Street Journal best seller list not once but twice, and I was honored to get to help him with the titling, positioning, and book launch strategy.

But even all that is not enough to make a bestseller. What makes a book succeed is more than some genius marketing plan. You need a great book with a great idea that people are excited to talk about.

We’ll cover this and more in our upcoming live training, which is completely free and will be recorded.

If you are an author and looking to figure out the “it” factor in your next project, you don’t want to miss this.

If you’ve never written a book before and are thinking about it, you’ll definitely want to tune in to see what it takes to engineer a bestseller from the very beginning.

And if you’re just curious about what it takes to create a great book and put it out in the world, and maybe hear a few jokes from a couple of middle-aged dudes, be sure to sign up!

​Register by clicking here.

See you there,
Jeff