It has become clear that today’s consumers have rejected linear, product-driven journeys. Instead, marketers must engage with the customer “in the moment” and demonstrate that they understand who the customer is and what their goals and aspirations are. Requirements for seizing the moment include robust real-time data management with identity resolution to understand who the customer is, as well as rules- and AI-driven decisions and orchestration to meet the customer with relevant, timely offers. 

Register for the webinar to join guest speaker Joe Stanhope, VP and principal analyst from Forrester Research, and RedPoint Global for a look at what it means for marketers to seize the moment.