All generations are shaped by outside events. Gen Z is no exception.
Higher education has experienced demographic droughts and global calamities before, including wars, recessions, and terrorist attacks. But rarely have both occurred at the same time. There’s no doubt that, at least in the near term, the pandemic is prompting a great reassessment of higher education among students and their families.
"The Future of Gen Z" explores how the upcoming generation of college-bound students, currently in high school and middle school, view higher education and will provide campus leaders with valuable insight into how Covid-19 is likely to shape enrollment and retention in the decade ahead.
