Duolingo struck gold on TikTok by leveraging its menacing mascot. It’s social media manager talks how it helped them build brand affinity.
| Most workdays start with an hour or two of scrolling through social media for 23-year-old Zaria Parvez. But unlike most people, it’s not a bad habit. It’s part of her job. Read how Parvez is using Duolingo’s Duo the Owl as a sassy way to reach TikTok users. Read more below. Duolingo struck gold on TikTok by leveraging its menacing mascot. Its social media manager talks how it helped them build brand affinity. Tech innovations like transcription enable refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023. More in this Digiday+ Media Buying Briefing. TheStreet’s new editor-in-chief’s biggest goal is to grow TheStreet's audience — even those that aren't paying — and create more content to attract diverse readers interested in finance. Other things to know about Join Digiday and MNTN on December 15 at 12 p.m. EST for a virtual forum featuring experts in the CTV space as they discuss the importance of the channel for marketers in 2021 and how teams are approaching new strategies in the future. To keep up with new Google changes, businesses are adopting an agile approach to ensure that they show up across search in all the moments that matter. Sponsored by Google. As Chrome sunsets the last of the third-party cookies in 2023, many brands have not started their migration journey. This new guide can help them get underway. Sponsored by ID5. | | |
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