Touted as ‘QVC for the digital age’ – live commerce is a concept that hasn’t truly yet taken off outside of China.
However, with consumers increasingly buying online, big brands are now starting to experiment with live-streaming, and new live commerce platforms are also emerging. The question is – will consumers embrace it in the same way?
The world is an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
The 2020 Animal Crossing phenomenon wasn’t purely brought about by coincidence – after all, the franchise is almost twenty years in the making.
Lizzy Hillier gives her take on how a mixture of branding, marketing and game design helped to make the game such a hit, all the while being given a big boost by unprecedented circumstances.
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities.
Justine O’Neill is Director at Analytic Partners, a global analytics consultancy and technology company. We caught up with O’Neill to find out how what her average day looks like at the moment, and how her firm’s clients are coping.
Customer Retention Best Practice Guide What strategies should marketers deploy to transform new customers into repeat customers, and how best to optimise long-term loyalty and advocacy among the highest value customers?
Intelligent automation is helping marketers make much more effective marketing decisions by flagging up marketing opportunities in real-time, delivering personalised experiences and automating customer retention.
