With its arena-filling events and six-figure salaries, the esports industry has come a long way since the early days of competitive gaming. Here's an oral history. Additional coverage: Other things to know about - Join us at the Digiday Publishing Summit from September 19-21 in Miami to hear from an influential group of publishing execs on how media organizations are building a more sustainable future. Don't wait to secure your pass, there are only a few spots left.
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| Top Stories |  | | Andrew Arato |
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| | | | | Here’s the story of esports’ evolution from the grassroots days to today’s corporate landscape, in the words of esports-industry experts and OGs. | | |
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howdy! | | | | | As Covid concerns continue to wane and people venture back outside, baby care brand Coterie is leveraging OOH advertising. | | |
| | | | | Publishers, as the pandemic-spurred e-commerce spending growth slows, we want to know: How are you approaching affiliate marketing in 2022? | | |
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howdy! | | | | | To drum up support for the latest installment Dragon Ball Z, Toei Animation turned to Fortnite for a crossover fans of both franchises have dreamed about for years. | | |
| | | | | Understanding how users interact and engage with gaming gives marketers insights into players’ current and future media consumption trends. | | |
howdy! | | | | | The guerilla-marketing tied to digital efforts is meant to help the one-year-old brand stand out to younger orthotics consumers. | | |
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| | | | | Over 75% of consumers say brands play an important role in driving positive social change, according to a recent consumer survey. | | |
howdy! | | | | | The hiring of Jeremi Gorman and Peter Naylor, two highly regarded digital and streaming veterans, is providing buyers with some answers, even if they don’t like them all — like the shock of an asked-for $65 CPM. | | |
howdy! | | | | | As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality. | | |
| | | | | The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. |
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