Oracle Red Bull Racing is focused on more than just podiums. The Formula One team has also developed an incredible strategy for engaging with their fans on a deeper level. It’s a strategy based on tactics—and technology—that other companies trying to build closer ties with customers can draw on. On this first episode of our “Built to Win” docuseries about Oracle Red Bull Racing’s business and tech strategy, you’ll hear how the team thinks about fan engagement and why it’s so important. While hundreds of millions of people watch F1 races, most will never see a race in person. So Oracle Red Bull Racing tries to build digital connections to fans, including through The Paddock, its digital loyalty and rewards-based program. The Paddock connects more than 250,000 members through videos, quizzes, and contests and provides exclusive behind-the-scenes access, enabling fans to interact with the team and build community with other fans. The docuseries also brings you inside the Make Your Mark competition, which allows Paddock members to compete to design the team’s livery for each of the three American Grand Prix—a first for F1.
In recent years, researchers in Europe, the Middle East, and Africa have made notable discoveries in space, drug design, and climate change while using cloud infrastructure to accelerate their work.
In this episode of the Oracle Academy podcast, an Oracle MySQL developer advocate talks about data and databases and the differences between data and information, including real-world examples of using data to inform decisions.
Organizations need data to grow and thrive, yet it comes with a price tag to store, secure, and analyze that data. Explore data ROI and ways to control and minimize those costs. Find resources and request a free workshop Visit Oracle Connectfor more stories
