Facebook is pitching Watch to advertisers, positioning it as an "additional placement you just check and tick off" for those that already buy on the platform. Here's a look at Facebook's approach.
Digiday surveyed hundreds of industry leaders at the Digiday Agency Summit about issues such as Amazon, transparency and consulting firms. Subscribe to Digiday+ to get access to the findings.
"We're going to teach our sales force to not be afraid." Business Insider's Jana Meron talks about shifts publishers must make in order to embrace programmatic advertising on the latest Digiday Live podcast.
From Tearsheet: Many might believe mobile payments will feature heavily in the future customer retail experience, but user adoption for mobile payments in the U.S. remains in the single-digit percentages.
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