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Morning Digest
 
July 23, 2019
 
 
 
 
  Presented by Shutterstock  
 
 
 
 
 
How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple
 
 

The maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

 
 
 
 
 
 
 
 
 
Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point
 
 

Despite ongoing measurement challenges, ads are targetable, flexible and can be traded programmatically.

 
 
 
 
 
 
 
 
 
HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the 'Fear of Better Options'
 
 

Now owned by Airbnb, the service plays up its 'Daily Drop' deal.

 
 
 
 
 
 
  Promoted Content by Xandr  
  Attention Advertisers: Put the Audience Before the Ad  
  Attention Advertisers: Put the Audience Before the Ad  
 
 
 
 
 
 
Kroger Names DDB New York as Its First-Ever Agency of Record
 
 

The decision comes after a months-long search.

 
 
 
 
 
 
 
 
 
Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers
 
 

These 8 troubled brands shook the faith of American shoppers.

 
 
 
 
 
 
 
 
 
To Boost Women Forward, Duracell’s CMO Is Changing the C-Suite Mold
 
 

Tatiana Vivienne Jouanneau knows a thing or two about how culture informs the customer experience.

 
 
 
 
 
 
 
 
 
Twitter Taps WhatsApp's Gap Kim as New Head of Global Business Marketing
 
 

He had been with Facebook nearly 4 years.

 
 
 
 
 
 
 
 
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