Other things to know about - Join this webinar tomorrow, September 27, at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda.
- Teams are reevaluating the skills and responsibilities needed to drive new post-omnichannel strategies. Sponsored by Infillion.
- According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. Sponsored by Bango.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year. | | |
|
howdy! | | | | | In the third episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson speak to a Roblox concert super-fan and interview a metaverse-native pop star to learn why — and how — live music is becoming one of the most compelling reasons for people to enter virtual worlds. | | |
| | | | | As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money. | | |
| Advertisement |  | | |
howdy! | | | | | After investing in one generative AI startup and suing another, the company will let customers create images on its website and an API. | | |
| | | | | By leveraging marketing mix modeling, the Asahi team is analyzing the performance of key marketing channels against sales and revenue performance. | | |
howdy! | | | | | The timeline for a return to business as usual – whatever that may mean now – is yet to be determined. | | |
| Advertisement |  | | |
| | | | | Affiliate marketing can be lucrative, but the pathways to success are complicated. One point of focus is link creation. | | |
howdy! | | | | | In a live recording during the Digiday Publishing Summit, the news executives called for more nuanced conversations with advertisers around their brand safety concerns. | | |
howdy! | | | | | A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform’s value to their revenues and brands has increased. | | |
|
