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| Personal touch, marketing prowess give network an advantage By Jason Lynch As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have had to alter how they ... Read more » |
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| Releases entire season ahead of premiere By Tim Baysinger |
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| Viewers come away big winners By Jason Lynch |
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| Opens 'Cable Store' with Comcast Xfinity offerings By Christopher Heine |
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| Collaborating with advertisers By Jason Lynch Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be ... Read more » |
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| Making its upfront push as ratings rise By Jason Lynch A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a lot of confidence for a network that ... Read more » |
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| Soon, 'everybody sees everything' By Jason Lynch Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Read more » |
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| Featured Jobs | | i.d.e.a. San Diego, CA | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | JWT Atlanta, Georgia | | |
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| Vantage data platform gains targeting across TV and digital By Jason Lynch The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Read more » |
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| The Real O'Neals star on social, podcasts and her favorite shows By Emma Bazilian Specs Martha Plimpton Age 45 Claim to fame Stars as Eileen O'Neal on ABC's The Real O'Neals (Tuesdays, 8:30 p.m.) Base New York Twitter @MarthaPlimpton Read more » |
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| David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Read more » |
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