More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. Here's a look at how G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship. Additional coverage: - This week's Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.
- With the NFL football season starting this week, Pepsi is launching new sweepstakes targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home.
- A recent Digiday+ Research survey found that the vast majority of publishers agree a recession is coming, but worry concerning an impending recession and actions being taken to prepare aren't proportional to those expectations.
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| | | | | More than 75 partnered creators divested from G Fuel after learning about the firings, including prominent voices such as NFL quarterback Kurt Benkert. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry. | | |
| | | | | TikTok offers brands access to Gen Z and millennial audiences that are particularly receptive to targeted advertising. | | |
| Advertisement |  | | |
howdy! | | | | | With the NFL football season starting this week, Pepsi is launching new sweepstakes targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home. | | |
| | | | | No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. | | |
howdy! | | | | | Publisher worry concerning an impending recession and the actions being taken to prepare aren’t proportional to those expectations. | | |
| Advertisement |  | | |
| | | | | Account-based marketing and visualizing progress across buying stages allows marketers to be decisive about their tactics. | | |
howdy! | | | | | Ad tech has seen a lot of changes so far this year, so we made a definitive list of what’s in and what’s out to help make sense of it all. | | |
howdy! | | | | | London startup Alkimi Exchange is proposing a decentralized version of the current ad exchange system. With about $2.3 million raised, CEO Ben Putley contends that decentralization could improve transparency, lower transaction costs and reduce fraud and waste across the system. | | |
| | | | | Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network. |
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