Social media is a critical data set that offers insights into consumer preferences and market insights, and can also inform new products and marketing campaigns. But forward-thinking brands like Gatorade are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.

Register now to hear how VML and Gatorade have used social media data from Crimson Hexagon to understand how Gatorade's traditional brand pillars were perceived by consumers.