GE: Innovation Outside the Box

GE's Director of Global Innovation Sam Olstein will discuss how his team has created an innovation-focused culture within a legacy brand.

From using GE's digital technology to broadcast an up-close look at an active volcano, to creating a massive, scientifically-perfect meat smoker, Olstein has found ingenious ways to present GE's technological capabilities to a younger generation and has led the brand through some of its most provocative marketing campaigns in recent years. 
 

Sam Olstein
Global Director, Media and Innovation
GE
 

Olstein's work bridges a range of industries from digital to technology and engineering, implementing tools such as comics, drones, and live experiences to redefine the narrative of GE’s century-long legacy.

Before joining GE, Olstein was the East Coast Director at OMD’s Ignition Factory, creating breakthrough new media and marketing campaigns for PepsiCo, CBS, Showtime, and Google.
 

FEBRUARY 22, 2018
ARCADIAN COURT, TORONTO

The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future.

Also on the agenda:

Why AI? The impact of artificial intelligence

Mitch Joel in conversation with Steve Irvine of Integrate.ai

Mitch Joel
President
Mirum Agency

Steve Irvine
CEO & Founder
Integrate.ai
Lucie Greene

Lucie Greene
Worldwide Director
The Innovation Group, JWTIntelligence

Platinum Sponsor
The Globe and Mail Media Group
 

For registration inquiries, please contact Lia Minquini at 416.408.2300 x292 or lminquini@brunico.com. For group rates, please contact Joel Pinto at 416.408.2300 x650 or jpinto@brunico.com. For sponsorship opportunities, please contact Lisa Faktor at 416.408.2300 x477 or lfaktor@brunico.com.
 
 
 

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