Hi John,

From enhancing data analysis to revamping creative production, generative AI (genAI) is at the forefront of advertising innovation. In fact, more than 4 in 10 CMOs and executives expect genAI will perform a majority of the work marketers now do within the next three years, per Capgemini.

Despite its growing presence, challenges remain in fully realizing its transformative potential.

Download a complimentary copy of our analyst report, “GenAI in Advertising: How GenAI Is Shaping Advertising—and Brands’ Approach to It.” You’ll get a critical road map into adoption patterns, creative production dynamics, and the strategic implications for brands.

Receive your copy. This EMARKETER analyst report is presented by LiveRamp.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in genAI trends. Thank you!