How generative AI is driving personalization in retail

Unlock digital trends for personalized retail.

As the demand for personalization grows, retailers must consistently deliver best-in-class, multichannel experiences. With the right strategies and investments, brands using AI and machine learning will be positioned to outperform competitors.

In the 2024 Digital Trends — Retail in Focus report, you’ll learn how leaders in retail are leveraging generative AI to align with business goals, establish governance and synchronized workflows, unify customer data and profiles, and perform advanced end-to-end content production.