Facebook's Instant Articles and Google's Accelerated Mobile Pages were attempts to make mobile webpages load faster. But publishers are finding they have more to gain from embracing AMP. "Streaming bundles are the next big thing": Digital publishers that have the ability to program a 24-hour streaming channel -- including Cheddar, CNN's Great Big Story and The Young Turks Network -- are venturing into skinny bundles. From Digiday magazine: We make bold predictions about what 2018 has in store for Facebook, Vice and Go90. In 2018, brands will increasingly use the influencer roster, a group of social media personalities that a brand rotates to promote transparency and drive clearer results, our sister site Glossy reports. Fifty percent of agency executives surveyed at the Digiday Agency Summit reported that they were significantly or extremely concerned about meeting client demands for content. Subscribe to Digiday+ to learn more about agencies' struggles to keep up with this demand. NBC News has been producing "Stay Tuned," a twice-daily news show for Snapchat Discover, since last summer. At the Digiday Hot Topic: The Future of TV, taking place on Feb. 15 in New York City, learn why it decided to invest in programming for this platform and the value it brings to NBC News. Reserve your spot today. |
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| Lucia Moses Google’s investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. |
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| Sahil Patel Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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| Lucia Moses Facebook gives up on Watch, Vice gets sold, Google kills Adblock Plus and other big changes we could see in 2018. |
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| Hilary Milnes Hate them or love them, the Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018. |
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| Sponsored Content AppNexus Online marketplaces are complex platforms that can be "designed" and "engineered" through the different levers that a platform controls. However, there are three key features that must be executed effectively in order for success to occur. Sponsored by AppNexus. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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