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How Google Built Its Dominant Web Advertising Business
Google veteran Ari Paparo joins Big Tech War Stories to talk about how the tech giant constructed its dominant web advertising business through the acquisition of DoubeClick
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Google made $31 billion running ads across the web last year, capitalizing on a tech footprint that touches nearly every web page on the internet.
The company’s ad server and ad exchange are ubiquitous, behind-the-scenes technology that helps websites make money, and it all dates back to its 2007 acquisition of DoubleClick.
In this month’s edition of Bi…
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