In our latest episode of Making Marketing, Shopify's Hana Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.
As media companies search for sustainability, they're leaning on product management expertise to help monetize audiences, incorporate insights and shape offerings. Join us at the Digiday Publishing Product Leaders Retreat as we bring together 50 product managers in media to go deep into the weeds of the challenges facing publishers.
Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve.
Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.
Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite.
