Today we have a case study that shows how Greyhound, an intercity bus common carrier serving over 3,800 destinations across North America, used SurveyMonkey to increase their CX survey response rate by over 400%.

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. The changes implemented helped station managers reduce comment review time from three hours to three minutes.

Also, there is an interesting piece by Imagen’s CTO Tim Jobling, who highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in place to enable this revolution.

Also ICYMI:

• Leading OTT data management platform Tru Optik, announced a partnership with Anzu.io, a leading blended in-game advertising platform, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles.
• Mobile phones are driving 52% of online fashion sales and 67% of traffic this holiday shopping season, according to AI-powered ecommerce personalization platform Nosto.
• Cardlytics, a purchase intelligence platform, announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer.
• CabinetM, a marketing technology management platform, has released a new version of its Stack Map visualization tool that allows martech teams to create a visual of their martech stacks.