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License Global releases study explaining content's influence on brand licensing
 
Content is King
In 2020, when live events came to a halt and the world collectively stayed home to flatten the curve of the COVID-19 pandemic, content consumption skyrocketed to all-new heights. Fandoms grew, podcast audiences blossomed, gaming figures leveled up and entertainment giants stepped into the streaming game.

One year later, License Global conducted a survey to understand how content influences licensed consumer products and programs and get to the bottom of why Content is King.
 
In this report, find data-driven insights into:
  • How content influences licensed consumer products and programs.
  • The influence of streaming.
  • Key licensing trends and opportunities.
  • Content-based licensed consumer products impact on retail.
  • How brands and professionals are strategizing customer engagement with the use of content.
 
 
We asked respondents to what extent, if at all, did content from the following streaming services shape their licensing programs/products/activities in 2020?
Find more infographics and analysis inside. Download your free report now.
 
 
 
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