How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Additional coverage: Other things to know about - The Digiday Technology Awards are your opportunity to be recognized as the best in tech. Featured categories include Best E-Commerce Technology, Best Data Team, Best AI Platform and more. Enter by April 12 for the best rate.
- After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. Sponsored by Klaviyo.
- While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant.
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| Top Stories |  | | Ivy Liu |
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| | | | | Hearst’s Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market. | | |
| | | | | Publishers facing numerous industrywide disruptions in recent years are adding the reality of the third-party cookie’s demise. In this new survey-driven report, learn how publishers define the state of search and referral traffic in 2024 and how they’re working to restore and drive both in times of change. | | |
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howdy! | | | | | BDG has streamlined its editorial strategy, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines. | | |
| | | | | Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events. | | |
howdy! | | | | | Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. | | |
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| | | | | While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. | | |
howdy! | | | | | As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen. | | |
howdy! | | | | | As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen. | | |
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