In the wake of massive wildfires in Los Angeles, property owners have insurance top of mind. Share NAR's latest Consumer Guide, Fire Damage and Policy Coverage, to help clients understand what homeowners insurance covers and options for those in areas at high risk for wildfire. Get all the Consumer Guides, also available in Spanish, at facts.realtor.

Real estate pros in three major cities across the country share their experience sealing the deal with buyer incentives. NAR data reveals closing costs as the biggest seller concession in 2024. Learn how this strategy may help you and your agents in the next transaction.

A quiet campaign is a subtle approach to brand building that focuses on relationship building and narrative shaping, writes Casey Weldon. Hotwire Global's Heather Craft says, "It's really about making sure that the groundwork is being done to not just be the loudest voice in the room, but to have one with meaningful impact." Success is gauged on long-term indicators such as perception, influence and recall, rather than the visibility metric of splashier campaigns, Craft adds.

Social media platforms offer a better searching experience than Google for 46% of Generation Z members in a DAC Chicago study, which also showed that 23% spend more than five hours using mobile internet every day. Millennials split their attention between traditional and emerging services, while 64% of people in Generation X regularly use Facebook.

The short-lived TikTok ban in the US saw users flocking to alternative Chinese video apps such as RedNote, Clapper and Likee. These apps quickly rose to the top of the App Store charts leading up to and during the ban period. Despite TikTok's return, the shift in user preference was evident as RedNote retained its top position.

The home office is becoming less of a focus as more people return to work settings, and new trends are emerging. Use information on these 12 trends, which emphasize sustainability, comfort and innovation, to keep the lines of communication open with clients who might not need to buy or sell—but are ready to refresh their home.

Alyssa Kapito's design of her Upper East Side apartment highlights a blend of new and old, with meticulous attention to detail. Her transformation included combining smaller rooms into a larger living area and reconfiguring the primary suite and kitchen. Kapito's aesthetic is characterized by clean backdrops, bespoke details and a tension between vintage and contemporary elements, offering a fresh perspective.

The RentalBuddy platform simplifies finding homes and roommates by using AI to match users based on compatibility and preferences. The platform offers secure communication, detailed reviews and easy scheduling for property tours—aiming to reduce the stress of the rental process and enhance interaction between renters and landlords.

A report from LiveCareer highlights that 93% of employees experience burnout from taking on extra work, with 59% attributing that to an inability to refuse additional responsibilities. The strain of balancing extra tasks with core duties often leads to job dissatisfaction, reduced productivity and health issues for employees.

Economists expect U.S. inflation to rise over the next two years due to President Donald Trump's plans for tariffs, tax cuts and immigration. The consumer price index is expected to climb 2.7% in December 2025, up from the 2.3% predicted three months ago. "Tariffs are particularly ill-timed given the persistence of inflation following the pandemic-induced price shock," said Joe Brusuelas, chief economist at RSM US.

A Consumer Financial Protection Bureau report says that homeowners with mortgages in flood-prone noncoastal areas are more likely than coastal residents to be underinsured for flood risk. The report says the mortgage market's flood risk is "more extensive and more geographically dispersed than previously understood," with about 440,000 properties potentially underinsured with regard to flooding.