HQ took over the agency world last year. Now the mobile trivia app is hoping that branded takeovers will help it build a sustainable media business. One under-discussed reason so many marketers are taking things in-house? The amount of extra work hours agencies bill plays a role, the latest installment of our Confessions series reveals. As more publishers look to prove the effectiveness of the branded content they produce for advertisers, Hearst UK has unveiled a new metric it's showing marketers. Digiday Research: Private marketplaces are growing more prominent in digital media buying. But they are becoming important in different ways on opposite sides of the Atlantic. On the latest edition of the Digiday podcast, LinkedIn editor in chief Dan Roth explains how -- and why -- content is shared on his platform. Find out exactly how Express, Bonobos, Rent the Runway and more are approaching the challenges of modern retail at the Digiday Retail Forum. Register now to reserve your spot and join us in New York City on Aug. 23. |
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| Kerry Flynn About eight month into HQ's fame, once-daily-active players said they've been tuning in less frequently. But they come back for ads. |
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| Ilyse Liffreing A senior executive at a global advertiser says the amount of extra work hours its agency accrues is leading the company to move marketing in-house. |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Lucinda Southern "We were confident that a combination of both dwell time and scroll depth showed that readers were engaged.” |
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| Mark Weiss More marketers in the U.S. buy inventory from PMPs than marketers in Europe, but marketers in Europe purchase more. |
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| Sponsored Content realeyesit The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit. |
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| Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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