Good morning, Marketer, and is there room for any more content?
That’s one question that occurred to me as I reflected on my conversation with HubSpot CMO Kipp Bodnar (see below). It goes without saying that more digital content is created every minute than one could consume in a lifetime. Fortunately one doesn’t want to consume most of it.
My anxiety stems from the sense that there’s more essential content created every minute than I can consume. The multiplication of podcasts, discussion forums, Clubhouse chats just around the subjects of marketing technology and operations is mind-boggling.
Not that HubSpot’s noticeably growing media business doesn’t make sense as a way to engage with an audience that doesn’t pay attention to ads anymore. Will software companies take over the media world? I doubt it. There’s still room for independence. Speaking of which, here’s hoping you had a great Independence Day break.
Kim Davis
Editorial Director