Hulu is lowering the barrier to entry for smaller advertisers. The Disney-owned streaming service is testing a self-serve ad buying tool called Hulu Ad Manager that's currently aimed at small- and medium-sized businesses. Not only does Hulu Ad Manager enable advertisers to buy ads without going through Hulu’s sales team, but it also only requires them to spend a minimum of $500 to do so. “One of the things we’ve heard is it’s really difficult to advertise on TV or too expensive. We thought this would be a great way to help change that,” said Faye Trapani, director of self-service platform sales at Hulu. Read more below. - Hulu Ad Manager has the potential to lure even more dollars into the streaming advertising market, especially once Hulu extends the tool’s availability to larger advertisers.
- Kerel Cooper and Erik Requidan talk about the Minority Report podcast is not only a resource for employees, but it provides instructions for businesses to make impactful changes for diversification and retention.
- For Digiday+ members, the coronavirus pandemic is hitting its second wave in much of America, but marketers would rather just, well, pretend that it isn't.
- Also exclusively for Digiday+ members, about 40% of agency employees are currently looking for a new job, according to our new survey about work and culture.
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| Business of TV | | | | While initially aimed at smaller advertisers, Hulu Ad Manager can attract more ad dollars from bigger, more sophisticated companies like ThirdLove and Potbelly. | | |
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howdy! | Future of Work | | | | In the latest episode of Digiday’s show The New Normal, Kerel Cooper and Erik Requidan talk about how their podcast the Minority Report is not only a resource for employees, but it’s provided instructions for businesses to make real, impactful changes within their companies for diversifying and creating a positive environment for minority employees. | | |
| Sponsored by Primis | | | | Taking a cue from platforms such as YouTube and Facebook, publishers are adding video units that automatically recommend additional content that’s relevant to what’s on the user’s page. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The coronavirus is still around — ravaging entire states, with infection rates rising across the country. But marketers would rather just, well, pretend it isn’t. It’s a change from a few months ago, when coronavirus-response ads from advertisers were all the rage, as everyone sought to tell the audience that we were in this together. […] | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Ad effectiveness metrics typically lack the speed marketers need to compete in a fast-paced world. Sign up to this webinar to learn how to accelerate the pace of learning and embrace a new standard to improve measurement and campaign performance. | | |
howdy! | Coronavirus Fallout | | | | After hundreds of media workers lost their jobs to coronavirus-related cuts in the spring, another round of layoffs has swamped the industry. | | |
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| Sponsored by White Ops | | | | Sophisticated bots are creeping into every element of digital marketing, affecting lead generation, display, native and video advertising, organic traffic, social and search. Learn about the damage they cause and how to beat them in this WTF report. | | |
howdy! | Marketing on Platforms | | | | In tech, media and advertising mid-level employees can have access to powerful tools. ‘It might be useful to think about background checks before you give them the keys,’ said one privacy expert. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In the direct-to-consumer startup space, the response to BigCommerce’s IPO this week was muted, thanks to Shopify’s dominance. | | |
| | | | | Alibaba bought the South China Morning Post in 2015, and brought the Hong Kong newspaper's paywall down shortly after. For SCMP CEO Gary Liu, who came on in 2017, that allowed the media property to have "far exceeded" the scale they'd set out to meet. The English-language paper went from 4 million monthly active users, when the paywall came down, to more than 50 million, according to Liu. Now, said Liu, "it's about when do we believe we have the right product for us to ask some audiences around the world to start paying for the South China Morning Post again?" |
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