| | | | | How Hyundai and the US Military Created a Super Bowl Ad in Less Than an Hour Film united service members and families abroad By Patrick Coffee In a night filled with partisan politics, emotional journeys and bad jokes, the most personal appeal to a key American constituency aired after the Big Game, when Hyundai and its agency of record Innocean connected active members of the U.S. military with loved ones half a world away. The most impressive aspect of "A Better...
Read more » | | | | | | | | | | | | | | Even in a Divided America, Super Bowl Advertisers Seemed to Double Down on Politics Messages of diversity and acceptance spark praise and boycotts By Patrick Coffee Some may have hoped that Super Bowl LI would provide a respite from a period of deep political division in America. But that was not the case on Sunday night. Industry leaders like StrawberryFrog CEO Scott Goodson told Adweek that "lots of Americans were frustrated by the election" and simply wanted to be entertained, yet...
Read more » | | How Alfa Romeo Vanished From the U.S., Only to Return as One of 2017’s Biggest Super Bowl Advertisers A fast, stylish and troubled nameplate makes a play for American drivers By Robert Klara Fiat Chrysler's decision to run three Super Bowl ads--and devote all of them to Alfa Romeo--makes it clear the automaker has gotten serious about promoting its legendary Italian brand. Make that its legendarily troubled Italian brand. The exotic stepchild of Fiat Chrysler Group, which includes Jeep, Dodge, and RAM truck, Alfa Romeo is in the...
Read more » | | Verizon Skips Super Bowl Buy, Opting to Slam Rivals’ Campaigns on Social Instead Telecom mocks T-Mobile moves, tweets #SprintFails By Patrick Coffee Verizon is the latest brand to prove that you don't need to spend $5 million to get attention during the Super Bowl. The telecommunications giant, which recently split with lead creative agency Wieden + Kennedy, came into the game ready to fight and responded to its rivals' ads in order. First, there was a hard...
Read more » | | | | | The Ending of 84 Lumber’s Super Bowl Ad Is a Beautiful and Provocative Take on Immigration Inside the strategy, and whether the company expects backlash By Tim Nudd Maggie Hardy Magerko, owner and president of 84 Lumber, a little-known Pennsylvania-based building material supplier, has been called crazy for buying 90 seconds of airtime on the Super Bowl--a telecast that's been commanding ad rates of over $5 million for 30 seconds. Then she went and gave the ad a political theme. And not just...
Read more » | | GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad Calls it the '#NoFunLeague' By Christine Birkner After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year. However, the NFL had rejected the ad due to the league's rules prohibiting banned substances, and GNC is on the list of brands players...
Read more » | | Oh Myyyy, George Takei Is Really Excited About Ordering Pizza Hut Brand rolls out ad from Droga5 before Super Bowl By David Griner George Takei: Actor, activist and...pizza lover. Pizza Hut used its sponsorship of Fox's Super Bowl pre-game show today to roll out a spot featuring the meme master and his inescapable catchphrase, "Oh myyyy." If you've been watching the pre-game commentary, you've no doubt seen the ad enough times for its charm to wear off, but...
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