Ahead of the trade organization’s Annual Leadership Meeting this week, chief executive Anthony Katsur details efforts to provide answers to some of the ad industry’s most critical questions.
How IAB Tech Lab aims to calm concerns around Google's Privacy Sandbox Ahead of the trade organization's Annual Leadership Meeting this week, chief executive Anthony Katsur details efforts to provide answers to some of the ad industry's most critical questions. Additional coverage: Amazon needs ad-supported streaming to lure a fresh wave of them into its ads business: brand dollars. This way it becomes a place for all advertisers to spend more money, not just those with a storefront there. The Federal Trade Commission opened a new inquiry into five AI companies and five more tech CEOs will be at this week's Senate hearing. After a difficult 2023, brand sponsorships are trending upward in esports in 2024 — but in a more experimental manner than the blind trust of past years. Publishers in the UK are keeping close contact with the ICO as they try and strategize for a compliant solution to cookie consent pop-ups without risking revenue. The former global chief strategy officer for EssenceMediacom explains what agencies need to do to keep up with branding efforts that need to deliver more impact on a performance level rather than just traditional brand building. Other things to know about Recognize your team with the Digiday Content Marketing Awards alongside past winners including Chipotle, Airbnb, Atlantic and more. Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings. Sponsored by BlueConic. Brands are turning to in-app mobile to drive traffic, promote brand messaging among key target audiences, including Gen Z, and set themselves apart from the competition. Sponsored by TextNow. | | |
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howdy! howdy! howdy! | Gaming & Esports | | Advertisers are coming back into esports — but with caution | | But brands are getting smarter about esports, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019. It’s become clear that the ROI of esports sponsorships is far behind that of traditional sports partnerships, and marketers are no longer willing to simply copy and paste their sports marketing budgets over to esports. | | |
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