Good morning,

Our recent case study reveals that ‘The Weather Channel App’ garnered over 425 million people and the brand became the US’ 8^th most-trusted brand. In an age where brand credibility is a core metric for success, how did IBM’S The Weather Company achieve this?

Randi Stipes, VP of IBM Brand Marketing and CMO at The Weather Company shares the strategy and areas of focus.

Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe!