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| Visitor boards aim to promote lesser-known locales By Christine Birkner If your Instagram feed is giving you the impression that all of your friends are going to Iceland, you're probably not wrong. Global travelers are flocking to see its Northern Lights, waterfalls and other natural wonders in ever-increasing numbers: from 490,000 in 2010 to 1.8 million in 2016, with 2.3 million visitors expected this year,... Read more » |
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| The next phase of the 'Strength Has No Gender' campaign By Robert Klara |
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| Promoted Content by Marketo | | Customer experience can make or break your business |
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| Mistress partners with Discover Los Angeles By Katie Richards |
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| Capezio's Dance.com aims to cover dancing in all its forms By Robert Klara |
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| But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The... Read more » |
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| Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a... Read more » |
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| Richard Simcott helps marketers connect with consumers worldwide By Kristina Monllos Figuring out how a brand should interact with consumers on social media across the globe isn't possible if you don't understand the language--or languages. And, as more and more major brands insist on global messaging that works on a local level, making sure those messages translate has become crucial for agencies. That's exactly what Richard... Read more » |
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| Featured Jobs | | strand remote | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | Register Tape Network, RTN Winston Salem, NC | | Register Tape Network, RTN Rochester, NY | | |
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| New York Times, The Atlantic and others have launched campaigns By Kristina Monllos The proliferation of "fake news"--be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck--has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this... Read more » |
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| David Shane scares up the laughs for Spectrum By Tim Nudd Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next... Read more » |
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| Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for... Read more » |
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