How identity-led strategies future-proof media management and performance Merkle's Head of Integrated Planning, Emily Anthony on delivering customer value.
ClickZ Daily: September 21, 2023 |
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| Good morning, Brands across all verticals are rethinking their targeting and measurement strategies. However many fail to realize that a truly future-proof approach must venture beyond third-party cookie deprecation, consider critical shifts in marketing, and avoid piling one band-aid on top of another over the next decade. Merkle’s Head of Integrated Planning, Emily Anthony shares how organizations can deliver customer value through identity-led media marketing. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Digital Marketing Emily Anthony Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape |
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Case Study Team ClickZ Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement Read more |
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| Voice search Nitin Dhamelia Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read more |
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| Actionable Analysis Team ClickZ A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read more |
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| Actionable Analysis Team ClickZ A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read more |
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| Strategy Matthew O'Such Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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