Hello!

Today we have Danny Kalish, CTO at Idomoo, discussing how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury.

Their platform  PvaaS™, includes tools that enable users to create their own video language and mini stories (called “scenes”) which can be combined into one story (called a “storyboard”). The completion rate of personalized video is usually around 75 percent, according to Danny.

We also have Mav’s head of marketing and strategy, Hillary Black, helping you design a strategic, conversational experience on SMS with best practices and examples.

She writes: When you add a chatbot to traditional advertising, you finally give attribution and measure the performance of billboards, radio ads, and, commercials by tracking conversations started.

Also ICYMI:

• With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions.
• TapClicks, a leading marketing solution for intelligence, analytics, reporting, workflow and orders management, introduced local SEM monitoring capabilities into its iSpionage marketing intelligence solution.
• Sendoso, the leading Sending Platform (SP) for engaging buyers and customers in meaningful new ways, announced its $40 million Series B investment.
• The Global Savings Group (GSG), a leading global provider of Commerce Content Solutions, have announced their latest funding round of $13 million, along with their exclusive negotiations to acquire iGraal from M6 Group, to close out a highly successful 2019.
• Casted, the first SaaS marketing platform for branded podcasts, announced $2.35 million in seed funding as it launches from the High Alpha venture studio.
• Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million.
• Contentstack™, a leading content experience platform, announced a strategic partnership with EPAM, a leading global provider of digital platform engineering and software development services. The two will deliver a full microservices, API, cloud-native and headless (MACH) solution for global customers who want to create the best digital experiences.