Innovation is the heartbeat of the natural products industry. The industry continues to lead in launching innovative products to meet evolving customer – and planetary – needs.

Successful companies identify and innovate for market needs, tracking ingredient trends alongside the large-scale emotional shifts and cultural forces shaping consumer preferences and needs. As new and existing consumers come into the space, innovative products keep consumers interested, justify price changes, and keep a product or brand front-of-mind.

What does this mean for brands in the marketplace today? Download this eGuide from NIQ BASES to understand how Innovation Vitality can benefit your business.