If you come down with a bad case of Atrox Rithimus, you don't need a doctor. This particular affliction isn't deadly, though it could send club patrons screaming for the exit. Atrox Rithimus, Latin for "bitter rhyme," is, in fact, a made-up malady. It was injected into the mass-media corpus through a website, videos, billboards...
Not coming through? Click here to view in browser
December 15, 2017
Advertising & Agency Daily
Your overview of the agency world
Promoted Content by MoPub
Here’s How to Solve the Riddle of Mobile Viewability
In-app inventory presents a new opportunity
Featured Jobs
The Company
Houston, Texas
 
The New York Times
Los Angeles, California
 
Wunderman
Seattle, Washington
 
IPG Media Brands
New York, New York
 
Strategic Search Partners
Houston , Texas
 
You’re subscribed to Adweek’s Advertising & Agency Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
AdChoices Learn more about AdChoices for LiveIntent