Good morning, Marketer, let’s talk about what’s been happening.

I think we can all agree it’s been a heckuva year in martech. AI — mostly yay! Layoffs — always boo! The ad market is shrinking! The ad market is growing!!! All that and so much more has rippled through our world in the last 12 months.

We’d like to ask for your help in understanding the impact of all this on you. All you have to do is take our brief, quick salary and career survey here. The information will not be shared or used with anyone else and will not result in any sales calls or emails. 

Constantine von Hoffman,
Managing Editor

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Marketing technology

The art of martech vendor negotiations

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Strategic preparation and emotional awareness are key for negotiating win-win martech deals.

Marketing artificial intelligence (AI)

GenAI for text and visuals: Marketing’s AI power couple

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From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.

Digital advertising

Google lets advertisers opt out of Search Partner Network amid Adalytics claims

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The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.

Performance marketing

Could happy advertisers be the key to connected TV success?

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As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.

MarTech webinar

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

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Other brands can copy your style, tone and strategy — but they can’t copy your data. See how to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation.

B2B marketing

Channel99 launches “view-through” pixel technology for digital B2B campaigns

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Customers can now use Channel99 pixels to track efficiency, reach, engagement and impact across a range of campaign channels.

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Email marketing

New rules for bulk email senders from Google, Yahoo: What you need to know

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The requirements apply across the domain, forcing marketing and sales to work together on email strategy.

Email marketing

Write emails that convert

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Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send.

Marketing technology

5 tips to get more value from your martech stack

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To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.

Your voice matters

How does your martech salary stack up?

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Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now!

Take the survey

From Search Engine Land