Good morning, Marketer, and have you thought about data today?
I had an interesting conversation with a colleague this week. He queried whether “data” — just plain “data” — was really a singular topic in the martech space. After all, data surely drives everything. If you’re not specifically addressing data cleansing, say, data management, or zero- or first-party data, you’re not really addressing anything.
I understand that point. But on the other hand, it’s precisely because data is omnipresent in marketing and marketing technology that we do talk about it all the time. I had an opportunity recently to talk about data — and, okay, more precisely customer data — with Isaac Sacolick of digital transformation consultancy StarCIO for his Customer Data Perspectives podcast series.
You can give it a listen here.
Kim Davis,
Editorial Director
