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Forging authentic influencer partnerships: Spotting the right creators Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy?
At ‘AUTHENTIC: Marketing in the Creator Economy’ – an event hosted by creator management platform GRIN – brand representatives spoke about their various approaches to influencer partnerships, and how they get the best out of a diverse creator mix. | 