Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Additional coverage: Other things to know about - The Digiday Media Awards highlight the companies modernizing digital media. New categories include Best Multichannel Campaign, Editor of the Year and more. Enter by next Friday, February 7, for your final chance to save on entries.
- Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses. Sponsored by The Media Trust.
- Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. Sponsored by Seedtag.
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| | | | | Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. | | |
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howdy! | | | | | When TikTok stumbled, marketers scrambled. | | |
| | | | | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | | |
howdy! | | | | | In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend. | | |
| | | | | Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch. | | |
howdy! | | | | | Innovations happening in audio investment, like geotargeting, are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector. | | |
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| | | | | Ad tech partners are helping marketers achieve relevancy at scale through expanded access to premium inventory and AI integration into full-funnel strategies. | | |
howdy! | | | | | Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future. | | |
howdy! | | | | | Anecdotally, marketing execs, ad agency senior leaders and talent agency execs noted that there has been more interest from marketers in attending the conference than in previous years. | | |
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