The pandemic has required a lot of creativity and new types of energy from employees in order to be successful in their jobs while working from home. But for those on the job hunt, capturing the attention of hiring managers and recruiters has required a whole other level of resourcefulness. Read more below.

• Candidates are competing for jobs on a computer screen so they are doing whatever they can to make their personalities and skills stand out.
• As advertisers ingest more campaign data and demand more control over it, custom algorithms are getting more attention. Here's why.
• Horizon Media agencies Big and Blue Hour cut an unusual incentive-based deal with DTC company Windmill, which lets client and agency make money if goals are reached. 
• The momentum is there, but TikTok's lagging analytics and targeting offering has advertisers playing it safe with organic strategies.
• Gannett is relaunching its CTV streaming channels with more long-form programming and on additional distribution platforms after a rise in views and time spent watching.