Marketers find a new video platform: Amazon Echo Show, PopSugar's new commerce play is a buy-by-text service, How brands are using AI to close the social commerce loop, My Email Subject
| "This industry would be a lot better if there were more Julias getting shit done with their heads down on their keyboards, rather than focusing on the spotlight all the time." Since arriving at HuffPost 15 months ago, head of product Julia Beizer has drawn admiration from peers for her work ethic. Amazon's Echo Show received criticism after its launch last month for not having enough visual skills, but more brands are now optimizing their Amazon skills for the device. Nearly 80 percent of PopSugar's traffic comes from mobile devices. That's why the company is launching a commerce product that sends sale offers to people via text. From Glossy: David's Bridal and Banana Republic are among a number of retailers testing visual commerce platform Curalate's Showroom tool, which uses artificial intelligence to create pop-up landing pages for brands to link to on social media. Amazon has launched Amazon Pay Places, which allows customers to pay with Amazon at participating brick-and-mortar stores. Our sister site Tearsheet breaks down what you need to know about it. |
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| Ross Benes HuffPost’s head of product is helping the publisher emerge from its midlife crisis. |
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| Ilyse Liffreing Campbell’s, Starbucks and Kayak are enhancing their skills for the platform’s newest “darling.” |
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| Max Willens Must Have It, a text-based shopping product, is built on top of the infrastructure that girds PopSugar’s subscription box business. |
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| Hilary Milnes David’s Bridal is using Curalate’s AI-driven platform to send customers from social channels to the exact products they clicked on. |
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