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| R&R's Arnie DiGeorge on the agency's emotional new ads By Tim Nudd LAS VEGAS--The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background: We've been there for you during the good times. Thank you for being there for us now. Below that are the Las... Read more » |
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| Trust, diversity, politics and agencies in the future By Erik Oster, Patrick Coffee |
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| Promoted Content by Adjust | | |
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| Getting physical for a good cause By David Gianatasio |
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| Narrative doesn't describe the structure of a good ad. So what does? By Mac Schwerin |
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| The Richards Group created the historic spot By Erik Oster The NCAA's Southeastern Conference (SEC) looks at a historical milestone in its latest campaign. The campaign, from SEC agency of record The Richards Group, celebrates the 50th anniversary of the integration of SEC varsity football with "Together, It Just Means More." "We hold dear the traditions, we hold high the trophies," begins the voiceover, over... Read more » |
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