Marketers know just how difficult it can be to keep up with ever-evolving consumer expectations and provide seamless digital experiences across channels. It's a constant balancing act trying to personalize content at scale while adhering to tight budgets and timelines.
To help you overcome these challenges, Adobe conducted an extensive survey of nearly 1,000 digital experience professionals to uncover their top priorities, pain points, and technology needs.
"Navigating the Digital Experience Landscape: Insights from Marketers and Developers" shares research-backed insights from practitioners to executives about the systems, resources, and processes needed to:
- Improve content reuse and automation
- Select the right tools and training
- Increase collaboration between teams
- Build a resilient content supply chain
Leverage these insights to amplify your digital experiences. Get benchmarks, best practices and three steps to transform your approach.