Good morning, Marketer, and we’re nearly there.
I mean the holiday season, with all its joys, all its pleasure and all its professional and personal stresses. If you’ve been planning and implementing holiday shopping campaigns, you’re almost at the point at which you can sit back and see what happens.
If you’re responsible for Thanksgiving dinner, let’s hope the shopping is over and done with — or at least that you’re confident that boxes of goodies are going to be on your doorstep today or tomorrow.
And if part of your Thanksgiving ritual is lively debate among friends and family around the table, well, 2021 has certainly offered up plenty of possible topics.
Kim Davis
Editorial Director