Happy Friday!

Today we have a new report by QuanticMind that advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible.

The report emphasizes the need to bring in people who understand the complicated marketing ecosystem such as data scientists who can help make data-driven decisions.

Also, UiPath’s CMO Bobby Patrick, provides three ways marketers are achieving more with Robotic Process Automation (RPA).  By leveraging this tech, marketing teams are seizing the opportunity to enter the “Automation-First” era.

Also ICYMI:

• Instreamatic, an AI-powered Voice Dialogue Marketing platform, and Salem Media Group, the multimedia company with media properties including radio and digital media, team to make Instreamatic’s voice dialogue tech immediately available to advertisers across Salem’s ecosystem of audio content.
• Amperity, an AI-powered Customer Data Management platform, announced two AWS achievements: obtaining AWS Retail Competency status and joining the APN Global Startup Program as one of the inaugural customer data platform partners.
• CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has achieved Amazon Web Services (AWS) Retail Competency status.
• ‘Hybrid Cloud’ most discussed theme on cloud computing in Q3 2019, according to GlobalData’s research.
• Conversational Research Insight System (CRIS) has signed an agreement to be acquired by data collection and research technology firm Delvinia, with the sale to be complete by January 1, 2020.