How Colleges Are Responding to Shifting Demographics and New Student Needs
"The Looming Enrollment Crisis"covers the most effective strategies to increase enrollment at colleges struggling with demographic shifts, growing public distrust, and abundant financial challenges. One of these strategies utilizes marketing research to frame and implement substantial campus transitions.
This was the path Wilson College for Women, a small, private, liberal arts college in Pennsylvania, took in 2012, when total enrollment was only 316 students. Purchasethis Chronicle report to learn how Wilson increased its enrollment to 1,620 by the fall of 2019 and explore the research that shifted its undergraduate profile.
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